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Integrated Campaigns

  • Is your messaging consistent across all media platforms?
  • Does your website tell the same story as your social media and media relations?
  • Is your collateral as compelling as your digital strategy?
  • Is your creativity coming through in your advertising?

In today’s fragmented marketplace, engaging a firm limited to traditional public relations, advertising, or digital services means you have to keep hoping that your campaign is aligned across all venues. Bluetext knows well that the left hand must not only be talking to the right hand, but needs to be closely coordinated to take advantage of every opportunity to drive the message. We help analyze the challenges you face, determine the ideal outcomes, and put in place a range of tactics that hit key targets often with a tightly defined message.

  • Bluetext’s team has worked with trade associations, major corporations and mid-size enterprises to align every element of their communications outreach.
  • We have taken new technologies to market through every variety of platforms.
  • We have used multiple channels to drive leads, deliver a consistent message, and show unheralded companies in the true light of their stature.

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

Insights

Data, Data on the Wall

In the arena of top marketing firms, data-driven marketing seems like the key buzzword of the past few years. In fact, it’s no passing fade. Leveraging analytics to reach target…

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Google AdWords: A Significant Change to the Algorithm

Google has done it again, quietly making a significant change to the way its algorithms process Google AdWords that could be significant challenge for digital marketing if not understood and…

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Top Digital Agencies Know: When it Comes to Website Design – Speed Matters

Speed is by far the most critical metric to consider when re-designing an enterprise website – it won’t matter how beautiful your new site looks if nobody is going wait…

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Is Your Marketing Firm Recommending What is Next?

As digital marketing evolves and new channels emerge to target business, consumer and government audiences, the pressure is on marketing firms to push clients into waters that are sometimes deep…

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Surviving 2017’s Marketing Landscape Will Take Fortitude, Insight, and a Peek Into the Future

It’s the beginning of a new year, and that means that industry experts will pull out their magic eight balls, clean their Google glasses, and attempt to see into the…

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Learn More About How Bluetext Can Help You

Our passion, focus, and industry expertise has enabled enterprises across the globe to reach customers and prospects in unique ways and achieve organizational KPIs. We can do the same for you.

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