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Identity & Branding

  • Are you proud of your brand? Does it enhance your ability to execute?
  • Does your brand deliver your company’s best attributes?
  • Does your brand convey the culture and values that you want it to?
  • Is your brand differentiated versus the competition?

A successful branding campaign can drive your corporate goals and magnify the impact of your marketing and communications efforts immediately, setting the tone for all future communications. Whether you have a national or international audience, or simply are looking to strengthen your brand inside the Beltway, we can help you realize your potential and better communicate with all of your audiences.

We help brands connect with key audiences in ways that get them to take action. We specialize in building buzz and extending advertising, publicity and promotion efforts already in place. Our work includes mobile marketing programs, media events, product launches, guerrilla and street marketing, conferences, trade shows and environments. From initial concept to the last detail of execution, our programs leave a lasting impression. Bluetext’s branding expertise runs deep, working on teams that:

  • Helped a Global 100 International brand re-launch its business into the US Federal Government with a new name and entirely new brand
  • Helped a mid-sized contractor re-launch its brand after more than 30 years to more effectively tell its key audiences inside the beltway

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

Insights

Is Your Marketing Firm Recommending What is Next?

As digital marketing evolves and new channels emerge to target business, consumer and government audiences, the pressure is on marketing firms to push clients into waters that are sometimes deep…

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Top Marketing Firms Know – It’s Time to Dip Your Toe Into the Domain of .CO

Over the past dozen months, Bluetext has renamed about the same number of brands – some as large as a global spinoff of GE – others the up and comers…

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What’s In A Name? The Right One Can Make The Brand.

Choosing a new name for a brand or a product is never easy. Finding a name that is original and conveys the right tone and attributes is difficult. Add to…

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Top Defense Marketing Agencies Know – Brand Domination Is Won on the Digital Battlefield

If the incoming administration is aligned on anything its increased U.S. security – both at home and abroad. Most predict that this will result in the elimination of the defense…

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Marketing and Advertising Takeaways from Trump’s Victory

Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as they will devouring it. The…

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Another Bluetext Branding Client Gets Acquired

Last week it was announced that software company Synopys would acquire Cigital, a leading provider of software security services to help software developers build security into their application development process.…

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Learn More About How Bluetext Can Help You

Our passion, focus, and industry expertise has enabled enterprises across the globe to reach customers and prospects in unique ways and achieve organizational KPIs. We can do the same for you.

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