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Advertising

  • Is your advertising breaking through the clutter?
  • Do you continue to spend with the same publications with little insight into the impact?
  • Are you leveraging paid social boosting, retargeting and content syndication to drive leads?
  • Is your  approach episodic instead of strategic to drive your business?

Advertising via traditional and emerging channels can be critical for an effective integrated campaign. Whether you need to influence one decision maker or thousands of consumers, your message must break through the clutter and drive interaction. Bluetext has the advertising expertise and reach to help you complement your communications campaign. We can design an effectively timed, strategic advertising program designed to influence perceptions of target audiences, drive sales and enhance the reputation of your brand. Bluetext’s advertising expertise runs deep, working on teams that have:

  • Helped one of the most recognized and iconic brands in the automotive industry reverse a three year sales decline through an award winning national TV campaign.
  • Implemented paid social campaigns that drive leans and conversions for dozens of clients.
  • Designed an integrated campaign for Silicon Valley’s largest chip maker resulting in an increase in lead conversion from 3% to 26%.
  • Delivered a national brand launch for a leading identity theft protection company.
  • Designed an award-winning campaign for the largest US telecommunications company, successfully extending their brand into mobile telephony, networking and systems integration.

Provided advertising services to the fourth largest defense contractor in the world, successfully positioning them as lead contenders on the ongoing battle for aerospace, defense and technology contracts in the DoD and agencies across the U.S. Federal government.

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

Insights

Digital Maturity: Eight Questions For Marketers To Ask

Digital Maturity is no longer just a buzzword – it’s where your competitors are now and where you need to be to succeed in the digital marketplace. As a top…

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Website or a Digital Platform? Building for the Future

Download the Bluetext Guide to Building for the Future. With technology advancing the landscape of digital marketing so rapidly and personalization driving more and more customer interaction, organizations are accelerating…

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4 Innovative B2G Digital Marketing Ideas For 2017

Government contractors and technology vendors selling to government agencies are still trying to size up the policies of the new Trump White House and what they will mean for the…

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Is Your Marketing Firm Recommending What is Next?

As digital marketing evolves and new channels emerge to target business, consumer and government audiences, the pressure is on marketing firms to push clients into waters that are sometimes deep…

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Top Marketing Firms Know – It’s Time to Dip Your Toe Into the Domain of .CO

Over the past dozen months, Bluetext has renamed about the same number of brands – some as large as a global spinoff of GE – others the up and comers…

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Surviving 2017’s Marketing Landscape Will Take Fortitude, Insight, and a Peek Into the Future

It’s the beginning of a new year, and that means that industry experts will pull out their magic eight balls, clean their Google glasses, and attempt to see into the…

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Learn More About How Bluetext Can Help You

Our passion, focus, and industry expertise has enabled enterprises across the globe to reach customers and prospects in unique ways and achieve organizational KPIs. We can do the same for you.

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