Smart phones, tablets and other mobile devices are in the hands of virtually every consumer. They represent a key audience to deliver your message. To reach them effectively your application and approach needs to be creative, useful and different. Bluetext co-founder Jason Siegel is a recognized expert in mobile marketing, having developed award-winning applications for global brands who realized the power of the mobile user. He was a key members of the team that developed a Mobile App designed to help President Obama Inauguration visitors to the Nation’s Capitol navigate Washington, and the team that developed an award-winning iPhone App for a nationally recognized car care brand.