Today’s new economic reality means leaner defense budgets and a more competitive playing field. As Defense spending tightens, effectively marketing your solutions to the Defense, Homeland Security and Intelligence Communities is more important than ever. Older ways of reaching these audiences are no longer enough. You need to take every opportunity to reach decision-makers with a differentiated message through a steady drumbeat of activity. Knowing the right reporters, the best publications, most influential experts, and strongest trade shows is essential. The Bluetext team has worked with the largest U.S. Defense contractors, with major international brands entering the U.S. Defense markets, with mid-size companies trying to get noticed, and with companies with great innovations building relationships with important advocates.