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Sportsmen Vote Branding
Intermedia Outdoors, the premier outdoor sports-oriented media group in the United States serving the interests of 80 million devoted sportsmen whenever and wherever they choose to indulge in their passions, came to Bluetext to design and develop a new media brand and digital platform called SportsmenVote.com.
The digital platform was delivered to be optimized across a three screen environment for maximum user interaction. The goal was to launch a forum for interested sportsmen to voice their opinions on candidates and policy issues for upcoming elections. Intermedia Outdoors is looking to garner enthusiasm for the 2012 election cycle within an audience with lower than average voting statistics. With this in mind, Bluetext created a new, vibrant and politically-natured brand that would drive the campaign, with an accompanying website to host the forum and drive interaction.
“As the leading media resource for over 52 million hunters, shooters, and anglers, InterMedia Outdoors has a long history of providing information, inspiration and advocacy for the Sportsmen community,” says Jeff Paro, CEO of InterMedia Outdoors Inc. “Sportsmenvote.com will serve the important role of keeping our communities informed and engaged.”