Why Bluetext?

In a world of communications that is ever-changing, you need a firm that is driving this change. At Bluetext, we know that wide differences among audiences -- in preference, lifestyle, comfort, age -- mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, Internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising -- every tool must be part of an integrated approach.  At Bluetext, we attack any communications challenge by reaching audiences with your message through every channel.

Our Name

The name Bluetext can be taken literally - it is the color of text when it is hyperlinked that can take you on a journey far behind that single page. It represents the integration of the message and the underlying connections we help our clients build to key audiences through media, the Internet, and every other channel.

Thanks to Michael Wesch for the video clip.  The famous segment summarized our business and our name so well.