Michael is one of the founding partners of Bluetext. He has spent his career working with companies ranging from start-up to global industry leaders to help them achieve their goals through powerful marketing, communications and branding programs. He has vast expertise developing and executing integrated campaigns that reach audiences via the full complement of marketing channels. He has successfully brought new products to market, led the re-branding of global companies, and helped international technology companies enter the U.S. market.
He has been instrumental in the strategy and management for some of Bluetext’s largest website engagements, including Alcatel-Lucent, CSC, and Georgetown McDonough School of Business, ensuring that the end product is designed and built to address key revenue and organizational pillars for clients. He has worked with the largest Silicon Valley technology companies to help them more effectively enhance their reputation and drive leads, and serves as project leader for many of Bluetext’s largest projects. Previously Michael was part of the communications leadership for D.C.-based MicroStrategy, helping the company navigate its financial crisis in the early 2000s. Later he successfully positioned companies including eGrail and Veritect for sale. Michael serves as an angel investor in Miami-based start-up Guide.