Methodologies
While creativity, great ideas, and a passion for our work are all critical for success, having a reliable process to tackle your most pressing challenges can often be the key factor for ensuring your expectations are surpassed. At Bluetext we have developed proven methodologies to take you through every step of our detailed approach and meet your communications and marketing goals.
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Digital Lifecycle Designing a new digital identity-- a web site, landing pages, micro-sites-- requires a deep understanding of your values, mission, messages and goals. At Bluetext, we start with discovery to understand your competitive position in the market, what you are trying to accomplish, your brand footprint and attributes, and your key messages and values. From there we hone in on the right look and feel, the most creative design concepts, and the brand elements that need to be... Read More |
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Search Engine Optimization / Online Reputation Management Do you own your online identity? When a potential customer, partner, employee or policy-maker searches for information on your organization, will that information be positive or negative? These basic questions go to the heart of search engine optimization and online reputation management. At Bluetext, we specialize in giving our clients control over how they are perceived through online searches, and develop strategies to increase their SEO performance and create the types of... Read More |
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Relationship Marketing Just attracting viewers to your web site is no longer enough. Engaging those audiences, making sure they see the information they need, and building a relationship with them are key elements to successfully converting them to good customers, partners, employees and advocates. Call it CRM or customer engagement management-- the relationship you develop is key. At Bluetext, we understand that different visitors require different treatment, and serving up the content or offer that will... Read More |
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Messaging and Positioning At Bluetext, we believe that having the most compelling messages to tell your story and distinguish you from the competition is essential to any communications strategy. That is why we don't believe that messages should be left to chance, and recommend the following process to develop a compelling messaging platform.
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Crisis Communications Methodology When facing a communications crisis that threatens an organizations' reputation and well-being, there is no "one-size fits all" solution. Only strategic firms like Bluetext with the most experienced crisis experts in the business can help you successfully navigate these treacherous waters. At Bluetext, we are up and running in any crisis as quickly as you need us. We begin with understanding the facts, which can often be in short supply in the midst of a crisis. From that we... Read More |
