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Research & Analytics

  • Do you have a good feel for what your audience really thinks of your brand?
  • Are you confident that you have the best messaging to reach your core audience?
  • Do you have in place the resources to really understand the success of your online campaigns?
  • What is your starting point for the marketing campaigns you are launching?

Research and analytics are key to ensuring the success of every communications program. Getting a baseline understanding of your audience’s perception of your brand can be one of the most effective methods for managing the impact of all your outreach activities. Bluetext co-founder Don Goldberg is a long-time member of the Market Research Association’s Advisory Board and has deep experience in designing and implementing market research campaigns for major corporations, political figures, and trade associations.  At Bluetext, we keep a constant watch over the campaigns we execute in order to course correct as necessary. Do you know which pages are most popular on your site? Do you know the percentage of people who clicked through on your recent landing page promotion? We can help you find those answers and put the results to work.

Rules We Live by

Bluetext is committed to providing the best service for our clients to meet and exceed their business goals. Our team of professionals will always bring creativity, originality and enthusiasm to every project. Delivering industry-leading results to our clients is our number one priority. What we won’t do is deviate from our high ethical standards for any reason. What we will do is always provide the best advice and counsel to our clients at all times. That is at the heart of the Bluetext culture, and what we live by every day.

Why Bluetext?

We know that wide differences among audiences mean there is no simple approach to delivering your message. Interactive design and digital strategies, social networking, internet outreach, blogs, events, viral and guerrilla marketing, search engine optimization, traditional media relations and advertising — every tool must be employed as part of an integrated approach. At Bluetext, we approach every communications challenge by considering every channel to reach your target audience.

What We Do

Bluetext provides integrated communications services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. With deep expertise leveraging many diverse marketing strategies, we utilize every channel to attack the most critical challenges our clients face. From fixing their reputation to connecting with key government decision-makers to driving product demand, our clients know that the team at Bluetext will get the job done.

Insights

For Top Development Agencies: It’s Drupal 8

Having worked with Drupal 8 in a production setting at one of the top development agencies for the last 15 months, I feel that I can responsibly say that Drupal…

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Generation Z Research Report: Online Advertising Agencies Are Struggling To Pick The Right Social Media Platform

Digital marketers are struggling mightily to understand how to reach consumers and prospects across social media. A platform that looks like the dominant king one day may quickly slip behind…

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Marketing and Advertising Takeaways from Trump’s Victory

Well…given the polarizing nature of the 2016 presidential election, it’s a fair bet that families will spend as much time on Thanksgiving “talking turkey” as they will devouring it. The…

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How Do You Do It? Top Down or Bottom Up

The marketing and communications business is at a bewildering junction, with two simultaneous models vying for brains and assets. Most marketing campaigns look at personas of their buyers and determine…

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Who’s on First? Why Personas Matter in Federal Marketing

So, you want to sell to the federal government? Good. Every year, Uncle Sam and his army of acquisition specialists have money to spend to achieve the critical missions of…

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Surveying the Field: a Brand Primer for Market Research

At Bluetext, we are frequently approached by organizations who are questioning the strength and positioning of their brand. They sometimes feel that their brand is getting stale, or that their…

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Learn More About How Bluetext Can Help You

Our passion, focus, and industry expertise has enabled enterprises across the globe to reach customers and prospects in unique ways and achieve organizational KPIs. We can do the same for you.