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NetApp Hires Bluetext as US Public Sector PR Agency of Record
Bluetext is proud to announce that it has been selected by NetApp, the $5B data storage innovator based in Silicon Valley, to support its U.S. Public Sector public relations efforts. NetApp is at the forefront of Big Data, virtualization, and data center consolidation, and we are honored to have been selected to help them drive thought leadership and brand visibility across the Federal, State & Local, and education markets.
In a recent PRWeek article, Jodi Baumann, senior director of corporate communications at NetApp, explained that “it chose Bluetext for its Beltway expertise, senior-level experience and support, and digital and social media savvy. “They really get the entire Beltway area,” she explained. “They also had some really interesting ideas about social media and digital PR, which is something we've really tried to get our [public sector] business doing more of.”
Read the article here.