Search Engine Optimization

JUST JUICE IT! 5 Trending Ways to Optimize Your Digital Content

I recently gave a presentation to 50 CMOs of large enterprises about the changing landscape in digital marketing. A section on advanced search engine optimization drove especially strong engagement and curiosity from the smart crowd.

The Google Book Settlement--An Ancient Industry Meets the Digital Age

The Google Book Settlement--An Ancient Industry Meets the Digital Age

Those of us still paying attention saw that the court overseeing the long-running legal battle between Google and authors and publishers ruled against the proposed agreement last week ("Judge Rejects Google's Deal to Digitize Books," New York Times).

Just +1 It

The Google +1 strategy will make the search optimization maze even more complicated. The +1 will be integrated into everything today's progressive marketer needs to drive brand recall and market leadership through integrated digital marketing and communications programs.

Google Goes After "The Farms"

Google Goes After "The Farms"

Google announced some significant changes to the way it ranks page results this past weekend to better weed out low quality sites that are used to prop up companies seeking to game the system. This move, chronicled best in The Wall Street Journal, follows the high-profile cases of J.C. Penney and Overstock.com, who both got caught using spam-filled link farms to capture the results of hundreds of searches. The ongoing cat and mouse game will continue as long as there are cats and mice, of course.

10 Digital Marketing Trends For 2011 (Presentation)

Bluetext produced this trend-spotting piece to help marketing and communication professionals be prepared for the future. Please let us know what trends you agree or disagree with and why.

Search Engine Optimization | Online Reputation Management

Gaming the Google Search Engine...

The unseen and often unseemly world of search engine manipulation came into full public view recently when the New York Times ran a brilliant piece of enterprise reporting after noticing that J.C. Penney's kept coming up at the number one result in dozens of Google searches for common household, clothing, and consumer items-- even if Penney's would not be the first store you would think of for those items. Enter "bedding," and Penney's, not Bed Bath & Beyond, for example, would come up first. Try "area rugs," and again it would be Penney's, not, say, Crate & Barrel. Put in "Samsonite Luggage," and yes, Penney's would be number one-- above the more obvious Samsonite.com.

The Social Media Revolution Continues To Invade Search

The Social Media Revolution Continues To Invade Search

Social networking and search engine optimization will be forever linked and integrated for progressive marketing strategies. Good marketers know that the two work hand in hand and the linkage is growing more powerful daily. This graphic summarizes the Social SEO cycles in today's hyper-connected environment.

User Experience Design Becomes More Humanized

User Experience Design Becomes More Humanized

As marketers strive for the strongest brand recall in their competitive marketplaces, they must still focus on what our data continues to show - leveraging as many human sensors in a branded experience as possible drives results. The more human sensors involved in a customer experience the higher the brand recall, resulting in stronger campaign key performance indicators and the most positive word of mouth brand marketing you can get - viral. The following trends in humanizing branded online user experiences will continue to emerge in 2011:

Have You Gleaned Your Facebook Insights Today?

Have You Gleaned Your Facebook Insights Today?

Facebook analytical insights introduced last year give brand marketers, agencies and communicators the ability to understand how their fan pages are performing. This performance should be aligned with the key performance indicators set forth in your master digital media strategy. Facebook shifted metrics to focus more on content sharing and fan behavior rather than the raw popularity of a page in its latest analytical updates. In 2011 here are some focus areas for your Facebook campaigns.

Thought Leadership = Quora

Thought Leadership = Quora

Quora’s rise is all the buzz as the digitally savvy crowd try out the latest social media phenomenon. I find it to be a great site for research and participation. We see thought leaders from Steve Case to Vint Cerf using the tool to get there messages out, answering questions that involve their brands, and enjoying the search optimization visibility benefits the emerging platform delivers to its aggressive user base.