Combining visuals and a multisensory experience are an important part of advertising and marketing in our hyper connected world, so it is not surprising that so many companies have jumped on the augmented reality bandwagon, offering tools that visualize their products in a brilliant and memorable way. While some may say that A/R was simply a fad last year, 2011 will show that the fad is a "reality" for the long term. With web cams integrated into every Internet connected device, A/R is more and more compelling for marketers. From cereal boxes to packaging tools to advertising enhancements A/R is showing up everywhere. B2B, B2C, and B2G marketers are all using the technology.